rua= — aggregate report destination
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rua= lists one or more mailto: URIs that receiving mail servers send DMARC aggregate reports to, roughly daily. This tool's ingestion pipeline polls exactly that mailbox — see how reports flow from mailbox to dashboard.
If rua= points at a mailbox on a different domain than the one being monitored, that destination domain must separately authorize receiving reports for this domain via a <policy>._report._dmarc.<destination> TXT record — this is exactly what the domain page's "Cross-domain report authorization" card generates for you.
References
- RFC 7489 §7.1